Selling is as much a part of an organizations marketing strategy armory as advertising, promotion or any other technique. Often, selling is a final link in a long chain of contacts an organization makes with its market. These may involve public relations, press relations, advertising, sales promotion, etc. All these increase awareness and interest, moving s prospect nearer to the point of decision and purchase. Usually, only the personal, face to face, often one to one contact between the customer and the sales person actually produces business.
Selling is the vital catalyst to the process of successful business.
Contents included :
Importance of Opening and Developing of Call
Types of Customers
Sandwich & SPIN
Art of Persuading